Point one profile at one document

A single link is a test you can read

If a profile offers three files, a workshop, and a newsletter, you cannot tell which sentence did the work. One link makes the result obvious. People either open it or they do not.

Put that link where you already talk to readers. A bio line, a pinned post, or the reply you send when someone asks for the steps.

Say what the file finishes

The post beside the link should name the result and the price. "The checklist I use to close a client project, $12" is a complete invitation. A vague "new thing in the bio" makes the reader do the sorting.

Add the next file only after a sale

A second document is useful when the first one has a buyer who asks what comes next. Until then, another file splits attention and gives you two quiet pages instead of one you can improve.